Filippa Jedeur-Palmgren

Filippa Jedeur-Palmgren

CEO & Co-Founder – Business

Hey!! ☺️

I'm born in Stockholm and have grown up all over - in Uruguay, Belgium, France, South Africa & Skåne. South Africa is probably my favorite place in the world because of the food, nature, people's mindset and way of life, wine (!) - and they have many producers who are joining TradeBay. Might just have to set up an office there soon...! 

Growing up mainly in the countryside in Skåne, I’ve worked since I was 12 with everything from stealing apples from our fruit garden in Skåne and selling it to tourists, picking potatoes, worked as a butcher, and ran a catering business. I studied Economics and Law in Lund, and after graduation, I started working in the food and beverage industry, and have more or less continued since. At O’Learys, I worked as a business developer, legal & business advisor, concept developer etc etc.. My last business that a sold before starting TradeBay was Jungle Juice Bar - a smoothie bar chain selling freshly squeezed smoothies.

In my spare time, I love cooking for friends and family and spending time in nature. Skiing, sailing, picking mushrooms, golf, hiking, painting, learning new things in general, and hunting 🦆🔫  Apart from traveling and experiencing new cultures, of course! I enjoy challenges and participate in random competitions whenever I get the chance - you can challenge me to do practically anything..! So please do!

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