Filippa Jedeur-Palmgren

Filippa Jedeur-Palmgren

CEO & Founder – Business

Hey!! ☺️

I'm born in Stockholm and have grown up all over - in Uruguay, Belgium, France, South Africa & Skåne. South Africa is probably my favorite place in the world because of the food, nature, people's mindset and way of life, wine (!) - and they have many producers who are joining TradeBay. Might just have to set up an office there soon...! 

Growing up mainly in the countryside in Skåne, I’ve worked since I was 12 with everything from stealing apples from our fruit garden in Skåne and selling it to tourists, picking potatoes, worked as a butcher, and ran a catering business. I studied Economics and Law in Lund, and after graduation, I started working in the food and beverage industry, and have more or less continued since. At O’Learys, I worked as a business developer, legal & business advisor, concept developer etc etc.. My last business that a sold before starting TradeBay was Jungle Juice Bar - a smoothie bar chain selling freshly squeezed smoothies.

In my spare time, I love cooking for friends and family and spending time in nature. Skiing, sailing, picking mushrooms, golf, hiking, painting, learning new things in general. As well as traveling and experiencing new cultures, of course! I enjoy challenges and participate in random competitions whenever I get the chance - you can challenge me to do practically anything..! So please do!


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